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Research and Stats

Tourism is an important contributor to the economy in Nottingham and Nottinghamshire, and market research is a good indicator of the value provided by the visitor economy. Here you’ll find the most recent market research data we have access to, including an overview of the volume and value of tourism in Nottinghamshire, and the most popular visitor attractions in the region.

Nottinghamshire customer profiling has previously taken place and results vary, for more information on this area please contact Marketing.

Volume and Value of Tourism

The most recent information we have giving Nottinghamshire volume and value research is the Scarborough Tourism Economic Activity Model (STEAM) 2015. This will give headline information about the volume and value of tourism in the city and county with a breakdown of spend.

Download the volume and value paper

Nottinghamshire Visitor Attractions 

VisitEngland’s research team conduct an annual survey of England’s top attractions, to bring together visitor figures and identify trends in terms of the popularity of attraction types. The most recent figures available are for 2015, and can be found on the Visitor Attraction Survey page here.

You can also find a list of the top 20 free attractions in the East Midlands, and a list of the top 20 paid attractions in the East Midlands, including some of Nottinghamshire’s most popular attractions.