To provide you with the best experience on this website, cookies are used. By using the site it's assumed that you're happy with our use of cookies. However, you can change your cookie settings at any time. More info on cookies.
Allow cookies

Experience Nottinghamshire

Welcome to the corporate, media and trade site for Experience Nottinghamshire, part of Marketing Nottingham & Nottinghamshire and the official tourism body for the city and county. Funded in part by Nottingham City Council and Nottinghamshire County council and significant private sector income including memberships, commercial activities and a range of grants.

The team provide a range of services for tourism related businesses, journalists and travel trade industry professionals seeking up-to-date and factual information about the destination. They promote a wide range of venues and attractions to leisure and businesses tourists via the destination website, the Nottingham Tourism Centre and the official visitor guide. Please explore the site further to find out more.

Press Releases – Experience Nottinghamshire

The official tourism website for Nottinghamshire
  • 23/02/2017 18:36:59

    Today (Thursday 23 February) sees the launch of a brand new triathlon event to the 2017 calendar. The British Triathlon Mixed Relay Cup Nottingham will feature some of Great Britain’s finest sporting talent racing around Victoria Embankment and Trent Bridge on Saturday 2 September.

    An expected crowd of 20,000 spectators and a live BBC television audience will follow the action as up to 20 elite teams, including Olympians, battle to become the event’s inaugural champions.

    Teams will be formed from British Triathlon’s high performance centres and major cities, seeing world-famous elite triathletes compete alongside up and coming talent. Teams, to include quartets from Leeds, Loughborough, Stirling, Cardiff, Bath and Nottingham amongst others, will comprise two men and two women who each complete the super-sprint triathlon involving a 300m swim in the River Trent, 7.5km bike ride and 1.5km run before ‘tagging’ their teammate to take over. There will also be Great Britain Under-23 and Junior squads, with the potential of international team inclusion.

    The format, whilst relatively new to spectators in the Great Britain, is a well-known concept on the international triathlon circuit, with British and English national teams having won world and Commonwealth titles. The decision to include mixed relay within the Tokyo 2020 Olympics is set to be made later this year.

    Jonathan Brownlee, 2016 Olympic silver medallist helped launch the new Nottingham event, he said: “British Triathlon Mixed Relay Cup Nottingham will be brilliant to watch. The format is quick, thrilling and you never really know who’s going to cross that line first.

    “With England being the reigning Commonwealth Games champions, we certainly have the talent in this country to put on a great show, and I’m really looking forward to being part of that.”

    Jack Buckner, CEO British Triathlon, said: “Mixed relay racing is like no other triathlon event. It’s dynamic and exciting, making for fantastic viewing both on site and TV.

    “Nottingham will be a great host for the event in September and we’re looking forward to an action-packed day on Victoria Embankment.”

    The day will feature non-stop sporting action, with the City of Nottingham Triathlon, organised by OSB Events, giving beginners the opportunity to get involved in fast-paced, closed-roads racing. With two distances to choose from, alongside a team relay option (one participant per discipline), competitors will undertake a pool swim before racing along much of the same course as the elite teams. For more information and to enter, please visit here.

    Cllr Jon Collins, Leader of Nottingham City Council, said: “It’s very exciting that we’ll be hosting the first British Triathlon Mixed Relay Cup in Nottingham on a course that involves swimming in the River Trent.

    “It’s great event for spectators and I’m sure lots of people will come out to support the athletes.  It’s also a unique chance for local triathletes to take part themselves on much the same course. I’m really looking forward to this event, which will build on the recent cycling and other national sporting events we’ve hosted in the city.”

    Grandstand tickets will go on general sale at 9am on Monday 27 February here. British Triathlon Home Nation members can access them sooner, please visit here. Parts of the course will also be free to access.

    British Triathlon and Nottingham City Council are working in partnership to deliver the British Triathlon Mixed Relay Cup Nottingham. The event will be a one-off for 2017, but if successful, may evolve in subsequent years.



  • 22/02/2017 15:43:37

    The Landlord of Nottingham’s world-famous Ye Olde Trip to Jerusalem – Karl Gibson,  is one of just ten finalists in the country to be shortlisted for a national VisitEngland Tourism Superstar Award.  He was joined at the pub by Robin Hood, who was there to persuade the good folk of Nottingham to vote for their local Tourism Superstar.

    Karl was nominated for the award by Visit Nottinghamshire as he goes above and beyond the call of his Landlord duties to ensure visitors receive an extra special experience.   The organisation is delighted Karl is one of the national finalists but is urging Nottinghamshire to back the campaign on the Daily Mirror website to ‘Vote for Karl’.

    Brendan Moffett, Chief Executive of Marketing Nottingham and Nottinghamshire, said: “Karl entertains and informs visitors about the history of the world-famous pub, taking them on tours of the cellars and enlightening them with the many tales of the building’s rich history.

    “Karl contributes to the wider visitor experience by helping visitors to have a memorable stay, which helps us to raise the profile of the city and county as a visitor destination and has a positive impact on the wider visitor economy.”

    Ye Olde Trip to Jerusalem, which is said to be one of the oldest in England, dates back to 1189, whilst the cellars, which are set in the caves of the adjacent Nottingham Castle – where the beer was once brewed – date back to 1070.  Karl takes visitors on tours of the cellars, free of charge, enthralling them with tales of the medieval brewing techniques and the gory past of the condemned cell where criminals deemed too bad to hang were chained to the wall and often left to die.

    Voting is now open on and will close at 5pm on Wednesday 29 March  The winning Tourism Superstar will be announced during English Tourism Week (25 March-2 April). 

  • 21/02/2017 14:40:24

    Europe’s largest annual multi sports festival for organisations and business people will be coming to Nottingham from 6th – 9th July 2017.

    The Games are set to be a resounding success with many of the UK’s top companies already having entered alongside businesses of all sizes and type from Nottingham and across the East Midlands.  However, the Games team have also recently struck up another partnership with charity Dame Kelly Holmes Trust.  The Trust has been unveiled as the Official Sporting Ambassador Programme provider at a presentation in Nottingham on 21st February.

    Dame Kelly Holmes Trust does amazing work, developing world class athletes beyond sport and then works with them to deliver programmes that transform the lives of young people facing disadvantage.

    The Games is an event aimed at competitors of all ages and abilities and both organisations hope the partnership will lead to opportunities and benefits for everyone involved.  President and founder of the Dame Kelly Holmes Trust, Dame Kelly Holmes said “I’m really pleased that the Trust’s world class athlete talent will be present at this year’s UK Corporate Games in Nottingham.  Our athletes undergo comprehensive training and development to ensure they continue their high performance beyond sport.  I know they’ll be tremendous ambassadors and motivators for the teams taking part and hopefully continue to be involved post-Games to help establish a culture of high performance within each organisations workplace.”

    Ben Sedgemore, Games Director for the UK Corporate Games Nottingham 2017 said: “We are delighted to partner with Dame Kelly Holmes Trust as we have seen the fabulous opportunities that the Trust creates for athletes on their life journey as well as helping to develop individuals from hard to reach groups.  These outcomes benefit everyone which is exactly the same ethos as our own.

    “When we deliver the Corporate Games everyone wins from the organisations to the companies to the local venues and economy, the host destination and its businesses; not to mention the local helpers and sport coordinators who are all trained, supported and given all of the same benefits and opportunities as the entrants.  You can’t beat a win-win!”

    Brendan Moffett, Chief Executive of Marketing Nottingham and Nottinghamshire, said: “We are thrilled that Nottingham has been selected as the host city for the 2017 UK Corporate Games.  The Games provide the ultimate mix of sport, business and tourism and we will be working hard with the organisers and partners to ensure they will be the most successful ever.

    “We are building a strong reputation as an event city and a home for major sporting events; the UK Corporate Games event is a great example of the kind of high profile event we can host.”

    Major employers like Freeths, Asda and Ernst & Young have signed up hundreds of entrants for the Games, but they will be competing against large and small organisations from the locality and across the UK.  However it is important to stress that the Games is open to any organisation and every business is welcomed equally.

    Participants can choose to enter any one of the 23 sports on offer – from netball to football, running to dragonboat racing and golf to go karting.  Many of the sports will be taking place at The University of Nottingham’s new £40m David Ross Sports Village.  The Centre houses a huge multi-court sports hall, seven glass squash courts and an international standard Table Tennis hall in addition to impressive accommodation in the surrounding area.  The Great Games Party will showcase a different venue as the Nottingham Trent Students Union has been selected to stage this major Games component.

    Running in tandem with the Games, Dame Kelly Holmes Trust have a training and development plan on offer to business people as well as opportunities to meet some of the elite athletes to work with your business to develop sporting and business success.

    Marie Robson, Employee Engagement Manager at the Trust said: “We have some great packages to motivate, inspire and support the company’s success at the Games.  With athletes from a variety of sporting careers, and several who have gone on to achieve coaching and personal training qualifications, we look forward to meeting as many teams ahead of the Games as possible, plus there’s an option for an athlete to join teams and compete, however, not in their career sport of course”.

    Representatives from interested businesses and organisations can reserve places at one of the Games’ presentations to find out more about the event’s benefits and the opportunities that the Trust offers to organisations of all sizes. For those interested in visiting Nottingham and learning more about the plans, there will be a venue tour known as the Team Leader Orientation Event that will visit most of the Games Venues on the afternoon of 7th March.

    Get your boots, bats, bibs and balls and get ready to enjoy the ultimate mix of sport, business and tourism in Nottingham in July.

Recommended areas